Content set up for success with AI, search, but most importantly, people.
- Grew Google AI Overview citations 5.5x (25 → 138) and earned new citations in ChatGPT, Gemini and Perplexity through an organic search strategy focused on 14 target terms. Tripled the number of pages cited in Google AI Overviews, from 11 to 33.
- Redesigned a key page’s schema, on-page content and internal links. It has ranked among the company’s most-viewed pages every year since launching in 2023. (as of 2026)
Brands that grow with their user base
- Created the brand identity, voice and social content for a Minneapolis gaming community that grew to 500+ monthly attendees.
- Led branding and launch for a company’s first fully virtual customer conference. Attendance (~265) matched the previous in-person event, despite an expected drop.
I’m Topaz Torres, a digital marketing manager who started her career path as a graphic designer and decided that was just the tip of the iceberg of what I wanted to learn.
I’m currently a digital marketing manager at Spok, Inc. where I am the enforcer of our brand and its guidelines, manage the website and the process from web user to contact to lead. I started my career in multimedia and digital design with a B.F.A. in Art, but along the way I realized that good design isn’t enough on its own. This started my path into inbound strategy, SEO and AEO methodologies, and content and campaign planning.
That means I can plan the campaign, write the brief, design the assets, build the landing pages and emails, map them to the correct forms and workflows in your CRM, and read the results.
When I’m not creating content, you can find me playing Magic: The Gathering with the rest of the Twin Cities Brew Crew, hanging out with my cats, or recharging at home with a book or a game.
Let’s talk!
Looking for a freelancer or a full-timer? I’d love to hear about your business needs.