Twin Cities Brew Crew is a local Minneapolis Magic the Gathering group that creates inclusive, relaxed events for all 21+ players at local breweries, art studios, and more. 

I collaborated with this team to create a logo and mood that could work for the beginning of their brand while it evolves. 

This group organizes events that just manage to pay for themselves, or help a great cause. 

A foamy beer mug, hops, and a D20. Representing the essence of the Brew Crew. Brews and gaming with your…crew. You get me. For a while I was helping them with their brand voice, social posts, and small graphic needs here and there. 

I ended up creating two logos, one for their main brand and another for a series of events called the King’s Cup. You will probably notice this isn’t your regular brand design where I show off a moodboard that aligns with researched messaging, maybe some data points as to why that look is important for our ideal customer profile.. But this logo wasn’t really about that. It was just a fun logo to make because TCBC needed one, and I loved being a part of their team. There might be a lack in brand consistency, but this local group probably didn’t need that in it’s first iteration with a total of 5 people working behind the scenes.

If you like what they are about, and are in the Minneapolis area – check them out! 

This team has grown since it’s establishment in 2023. Gained 500+ attendees/players, collaborated with multiple content creators, foundations, local game shops, and breweries.