graphic design
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Solution page design and strategy
Redesigned and restructured a high‑value solution page to improve both SEO and AEO performance, updating schema, on‑page copy, and navigation to better target specific healthcare queries.
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Twin Cities Brew Crew branding
Logo and brand mood for Twin Cities Brew Crew, a Minneapolis Magic: The Gathering group hosting inclusive 21+ events at local breweries and studios.
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branded paid advertising
Paid ads and campaign graphics I designed during seven years as Spok’s in-house designer, keeping every placement on brand.
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Infographic design best practices
Creating infographics that are useful and meaningful can be challenging. Here are some tips I’ve learned during my time at Spok creating one of their infographics.
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conference branding and experience
I got the chance to reimagine Spok’s annual event marketing with branding design to strengthen brand recognition, save on resources, and build lasting value. Read how I helped transform a location-based conference theme into a cohesive brand experience.
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Nails for Breakfast – cosmetologist brand identity
Read how I created a distinctive brand identity and logo design for cosmetologist Morgan Fogler, Nails for Breakfast owner, blending vintage-inspired illustrations with modern aesthetics to craft a visual story that perfectly captures her sustainable beauty philosophy.
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James Jean artist booklet
An artist booklet celebrating James Jean’s psychedelic imagery, with layouts where images and minimal, distinctive typography work together.
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Jungle Cat Marketing Logo
Read about Jungle Cat Marketing and the logo and brand identity they were looking for, inspired by leopards, greenery, and the PNW, and what turned into a homage to all three in a simple leaf design.