Portfolio
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Solution page design and strategy
Redesigned and restructured a high‑value solution page to improve both SEO and AEO performance, updating schema, on‑page copy, and navigation to better target specific healthcare queries.
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Twin Cities Brew Crew branding
Twin Cities Brew Crew is a local Minneapolis Magic the Gathering group that creates inclusive, relaxed events for all 21+ players at local breweries, art studios, and more. I collaborated with this team to create a logo and mood that could work for the beginning of their brand while it evolves. This group organizes events…
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SEO and AI-EO strategy and results
Here I breakdown a bit how I begin my organic search strategy, valuing both classic SEO and AI citation techniques.
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branded paid advertising
Over the course of the seven years I worked with Spok, I worked on many paid ads and graphics. I was an in-house designer and I feel like I knew the visuals the most, and how to really engage with the brand elements. Our original design partners who established the brand aside, I was one…
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Infographic design best practices
Creating infographics that are useful and meaningful can be challenging. Here are some tips I’ve learned during my time at Spok creating one of their infographics.
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conference branding and experience
I got the chance to reimagine Spok’s annual event marketing with branding design to strengthen brand recognition, save on resources, and build lasting value. Read how I helped transform a location-based conference theme into a cohesive brand experience.
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Nails for Breakfast – cosmotologist brand identity
Read how I created a distinctive brand identity and logo design for cosmetologist Morgan Fogler, Nails for Breakfast owner, blending vintage-inspired illustrations with modern aesthetics to craft a visual story that perfectly captures her sustainable beauty philosophy.
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James Jean artist booklet
This was a booklet I made back in college, however it really is one of my favorite examples of layout design I have done. Getting the opportunity to get the work to be a part of the design, find new ways to get imagery to interact with text as opposed to plopping it all on…
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Jungle Cat Marketing Logo
Read about Jungle Cat Marketing and the logo and brand identity they were looking for, inspired by leopards, greenery, and the PNW and what turned into a homage to all three in a simple leaf design.